Bangkok (June 6, 2019) – AP (Thailand) Public Company Limited, a leader in urban real estate development, has transformed The Address Siam – Ratchathewi, a prestigious luxury residence, into a venue for showcasing a collection of Siamese artifacts and jewelry that beautifully blend two invaluable cultures, rarely seen, to narrate the ‘aesthetic’, ‘delicacy’ and ‘valuable stories’ of the lifestyle of the elite in the past. It also conveys the underlying design concept of The Address Siam – Ratchathewi under the concept of 'CRAFTED FOR ELITES', creating every element to enhance a distinctive living experience filled with quality in design and decoration sourced from the best places around the world, all in a prime urban location, delivering the perfect aesthetic of living in every square inch. The collection of valuable Siamese artifacts and jewelry on display includes heirlooms from various eras, such as a brooch featuring the royal portrait of Her Majesty the Queen Mother, Fabergé rings, and a diamond-encrusted statue of the Buddha, which have long indicated the social status of their owners in Thai society since the reign of King Rama V, among others. It also reveals the valuable stories and pride of the          owners within the exhibition ‘Haute Living of Siam’.

          Mr. Sanphasit Fungfuangchewan, Director of Brand Strategy at AP (Thailand) Public Company Limited, spoke about the intention behind the Haute Living of Siam exhibition, stating, “The Address brand is a legendary brand that has brought fame to AP for a long time. The distinctive identity of this brand lies in ‘the harmonious blend of Thai and Western charm’, ‘every material is sourced from the best places around the world’, and ‘the location that is rich in value and significance in the heart of the city’. Especially with the return of The Address Siam – Ratchathewi under the concept of CRAFTED FOR ELITES, AP has created a residence that reflects a superior lifestyle and aesthetic on a beautiful piece of land in the ‘Ratchathewi’ area, a neighborhood rich in stories from the past to the present. The exhibition ‘Haute Living of Siam’ is a celebration of the aesthetic, delicacy, and valuable stories of the lifestyle of the elite in the past, inspiring the event to convey a unique way of living through the display of Siamese artifacts and jewelry that blend two cultures, showcasing rare antique collections that reflect wealth, delicacy, taste, and the valuable stories of past owners. The exhibition is honored to host numerous celebrities and leading collectors from Thailand who are passionate about the delicacy and richness of stories passed down through generations, including Mom Luang Songlak Suwadikorn, Khun Oravan Inkasit, Khun Sikanya Sakdidej Panuphan, Khun Akkarat Wannarat, and Khun Fa Benedetti, among others.

          Another delightful aesthetic that enhances the allure of the Haute Living of Siam exhibition today is the unique fragrance within the residence. Khun Patcharee Pakdeebutr, founder of the renowned fragrance brand ERB, stated, "The aesthetic of Prestige - Lux living cannot be complete without the element of 'fragrance'. Given the concept and location of The Address residence, it represents a harmonious blend of the richness of historical stories and modern living. ERB has therefore crafted a unique scent for The Address to communicate AP's intention in every step of creating this residence, resulting in a subtle fragrance from jasmine wood and bergamot that perfectly combines heritage and modernity."

          Distinguished guests who appreciate the intricacy of Siamese artifacts and the jewelry that blends two cultures shared their impressions of attending the Haute Living of Siam exhibition and the beauty of the The Address Siam - Ratchathewi residence, along with their perspectives on the collections in terms of “value and worth”. Khun Nin - Yanint Veerawitthaya expressed, "I am delighted to have the opportunity to admire the valuable items that tell stories, the aesthetic of the lifestyle of royal women in the past, and the charm of the craftsmanship displayed today. Each piece is harmoniously combined, making THE ADDRESS a powerful representative that can convey stories across eras. Each item has high value due to its antiquity, but the stories associated with each piece displayed today are unique, representing an immeasurable worth."

          Khun Fon - Ratirath Phuwiphatwattana stated, "Living a Prestige - Lux lifestyle signifies the taste and identity of the residents, appreciating the beauty and immersing in the aesthetics surrounding them. I am very impressed to have come and learned about the intricacies of Siamese artifacts today. When discussing value, certainly each piece has high value, but when it comes to worth, we cannot assess it because worth is the hidden stories behind each object. Some items may hold great worth for one person but be worthless to another. For example, a royal wedding gift holds immense sentimental value for us, but to someone else, it may not be valued at all because they do not know the story behind it, which is similar to our residence. It represents our taste, our stories, and is a true reflection of our identity."

          Khun Bubi - Warinithi Kanpaiboon remarked, "These collectibles all have unique histories and origins, especially the intricacy of the craftsmanship that makes each piece stand out, unique, and valuable in its own right. As time passes, the worth of these items increases because the stories behind them add value. Knowing the background of the items showcased today further enhances the appreciation of the delicate aesthetics of Thai living, just like The Address Siam – Ratchathewi, which is crafted with a concept that harmoniously blends the charm of Thai culture with modern living, whether in architecture that seamlessly integrates with interior decoration or in the carefully selected decorative items from the best sources, especially being located in the valuable and significant area of Ratchathewi, which adds even more value. I am delighted to have the opportunity to admire the historically and aesthetically valuable items today."

          Experience a new definition of valuable living aesthetics, with the delicacy in design and decoration sourced from the best places around the world, ensuring that THE ADDRESS has created a new context for delivering an elevated living aesthetic on valuable land at THE ADDRESS Siam-Ratchathewi, truly embodying the concept of Living the Prestige – Crafted for Elites.

“AP (Thailand) dares to be different, a leader in innovation for urban living.”

 

Thank you for the information from www.apthai.com